At Aiyope, we are all about making things based on our experiences, for people we encounter, and with a story we hope will connect you to each piece so you’ll treasure it far beyond a season.
Back in 2011, while Samantha and Patrick were on exchange for university in New Delhi, they came up with the idea of Good Practice Studio: A multidisciplinary design studio which aimed to fuse a contemporary Australian design upbringing with access to an incredibly skilled, varied and strong tradition of Indian craftsmanship. Five years on and Good Practice Studio established in 2016 as a collective set up between Brisbane, Australia and New Delhi, India from which their studio label, Aiyope, emerged. The intention behind this relocation was to use Delhi as a base for travelling around different parts of India seeking out crafts, cultures, traditions and people on which to draw inspiration for contemporary clothing, furniture and homewares. Basing the studio in India, Samantha and Patrick are trying to bring a down to earth Australian approach to life in Delhi.